NIKE VOMERO PREMIUM 2025
Retail Experience Creative Direction
Inviting runners into the future of training - a retail space designed to educate, inspire,
and go beyond belief.
Retail Experience Creative Direction
Inviting runners into the future of training - a retail space designed to educate, inspire,
and go beyond belief.
NIKE NEXT GEN FOOTBALL 2025
Retail Experience Creative Direction
An immersive retail journey embodying a striker’s twisted dream and a defender’s worst nightmare. The Arena of Fear.
Retail Experience Creative Direction
An immersive retail journey embodying a striker’s twisted dream and a defender’s worst nightmare. The Arena of Fear.
NIKE AIRMAX DN8 2025
Retail Experience Creative Direction
Experiments of Unreal Movement.
Transport athletes* into an immersive journey where Experimentations of Unreal Movement redefine the boundaries of sport and innovation. More Dynamic Air, more Unreal Movement.
Retail Experience Creative Direction
Experiments of Unreal Movement.
Transport athletes* into an immersive journey where Experimentations of Unreal Movement redefine the boundaries of sport and innovation. More Dynamic Air, more Unreal Movement.
NIKE Road To Paris 2024
Retail Experience Creative Direction
Transport Athletes* to the heart of product innovation. Create sensational* spaces that journey between dreams to reality and truly leverage the Power of Air.
Retail Experience Creative Direction
Transport Athletes* to the heart of product innovation. Create sensational* spaces that journey between dreams to reality and truly leverage the Power of Air.
NIKE Pegasus 41 Running Sep 2024
Retail Experience Creative Direction
This is our running hub. High energy is all about harnessing the powerof Pegasus through a disruptive experience focused on thetransference of kinetic energy, from product to runner.
Retail Experience Creative Direction
This is our running hub. High energy is all about harnessing the powerof Pegasus through a disruptive experience focused on thetransference of kinetic energy, from product to runner.
NIKE Pegasus 41 Running June 2024
Retail Experience Creative Direction
This is our running hub. High energy is all about harnessing the powerof Pegasus through a disruptive experience focused on thetransference of kinetic energy, from product to runner.
Retail Experience Creative Direction
This is our running hub. High energy is all about harnessing the powerof Pegasus through a disruptive experience focused on thetransference of kinetic energy, from product to runner.
NIKE Women’s World Cup 2023
Retail Experience Creative Direction
Elevate Women’s Football more than ever before. From the highlights to the spotlight, the main stage to the backstage, on-pitch to off-pitch, individual expression to culture created. This is HER stage.
Retail Experience Creative Direction
Elevate Women’s Football more than ever before. From the highlights to the spotlight, the main stage to the backstage, on-pitch to off-pitch, individual expression to culture created. This is HER stage.
NIKE AIR MAX DAY 2023
Retail Experience Creative Direction
NIKE AIR MAX FEST.
A Futuristic Music festival, across both virtual and IRL spaces, that unites a community of maximalists by turning up the volume on participation, pleasure and personal invention.
Maxxed Out.
Retail Experience Creative Direction
NIKE AIR MAX FEST.
A Futuristic Music festival, across both virtual and IRL spaces, that unites a community of maximalists by turning up the volume on participation, pleasure and personal invention.
Maxxed Out.
NIKE FUTURE FITNESS 2022
Retail Experience Creative Direction
A Feel Good space for resetting your body and mind through movement and mindfulness at the start of a New Year.
FEEL YOUR ALL.
Retail Experience Creative Direction
A Feel Good space for resetting your body and mind through movement and mindfulness at the start of a New Year.
FEEL YOUR ALL.
NIKE WORLD CUP 2022
Retail Experience Creative Direction
Nike Footballverse.
The Future is always better and that’s where we’re going. Leap into an immersive world of football, like you’ve never experienced it before. An interconnected experiential Community Led space that merges virtual and physical.
Retail Experience Creative Direction
Nike Footballverse.
The Future is always better and that’s where we’re going. Leap into an immersive world of football, like you’ve never experienced it before. An interconnected experiential Community Led space that merges virtual and physical.
Milly Rock Group
Brand Design, Art Direction
(commercial)
Milly Rock Group is founded by GREEN XIA, co-founder of SOLESTAGE, a world leading company in the streetwear industry. MRG is the incubator for celebrity brands formed by a fashion-forwarded team.
Brand Design, Art Direction
(commercial)
Milly Rock Group is founded by GREEN XIA, co-founder of SOLESTAGE, a world leading company in the streetwear industry. MRG is the incubator for celebrity brands formed by a fashion-forwarded team.
Post Child by ChenYilun
Music Video
(commercial)
Music Video
(commercial)
Complex
Sole Collector: Player Edition
Brand Design, Art Direction
(Intern)
Sole Collector: Player Edition
Brand Design, Art Direction
(Intern)
The internet, and gamification of sneaker culture has evolved from something fans pursue simply for the love of the product, to a competitive culture that allows them to celebrate (or commiserate) in very public forums.
Nike Capsule
Brand Creative Retail
(Intern)
5 years since Covid-19 was declared a pandemic. Throughout Planet Earth, human beings have been forced to change their way of life as the novel virus has taken hold. We are nudged to enter the new normal, a post covid world.
Brand Creative Retail
(Intern)
5 years since Covid-19 was declared a pandemic. Throughout Planet Earth, human beings have been forced to change their way of life as the novel virus has taken hold. We are nudged to enter the new normal, a post covid world.
Genesis
Brand Creative Retail
(Sponsored Project)
Since Covid, millions of people started working from home. The packed zoom meetings gradually occupied our time, broke the boundary between work and personal life.
To release the stress, people are trying to look for a getaway and go for a drive. They desire to pursue the spiritual freedom and keep a tranquil mindset.
Brand Creative Retail
(Sponsored Project)
Since Covid, millions of people started working from home. The packed zoom meetings gradually occupied our time, broke the boundary between work and personal life.
To release the stress, people are trying to look for a getaway and go for a drive. They desire to pursue the spiritual freedom and keep a tranquil mindset.
Upyard
Brand Creative Retail
(Thesis Case Study)
UPYARD is an experimental field combines exhibits, lounges and shops, with the goal of introducing a futuristic retail system to experience brands deeply.
Brand Creative Retail
(Thesis Case Study)
UPYARD is an experimental field combines exhibits, lounges and shops, with the goal of introducing a futuristic retail system to experience brands deeply.