Upyard
Brand Creative Retail
Degree Project
UPYARD is an experimental field combines exhibits, lounges and shops, with the goal of introducing a futuristic retail system to experience brands deeply. Through bringing the distant world into cities, creating seasonal scenes, combining physical and virtual experiences seamlessly. UPYARD helps brands create unexpected journey to share the brand concept and lifestyle with participators.
Brand Creative Retail
Degree Project
UPYARD is an experimental field combines exhibits, lounges and shops, with the goal of introducing a futuristic retail system to experience brands deeply. Through bringing the distant world into cities, creating seasonal scenes, combining physical and virtual experiences seamlessly. UPYARD helps brands create unexpected journey to share the brand concept and lifestyle with participators.
︎Material Strategy
Entry Hallway︎︎︎
Entrance︎︎︎
Virtual Gallery︎︎︎
FEATURED BRAND 01: SNOW PEAK
︎Brand Story
FEATURED BRAND 02: ALLBIRDS
︎Brand Story
FEATURED BRAND 03: DAWAI PIER39
︎Brand Story
FEATURED BRAND 04: PATAGONIA
︎︎︎Translucent LED Screens
Sensorial Wall designed for testing gear
Material: Themo-chromic Paint
Material: Themo-chromic Paint
︎Brand Story
FEATURED BRAND 05: HUNTER BOOT
︎Brand Story
Fitting Room︎︎︎
Exit︎︎︎