NIKE World Cup 2022 Retail


Retail Experience Creative Direction by
Nike Global Brand Experience Team
 
Sr. Creative Director: Bryon Panaia
Design Director: John Dunn
Art Director: Renee Ramraj
Designer: Steven Berkas, Yenny Zhang


Nike Footballverse.
The Future is always better and that’s where we’re going. Leap into an immersive world of football, like you’ve never experienced it before. An interconnected experiential Community Led space that merges virtual and physical.




HOI PARIS 002



DUBAI


Retail Creative Direction Rendering Video


Thanks for watching WC22 project!